NIKANNASR
Work

Case studies,
with the numbers.

Four projects across four markets. Each one started from zero — here's exactly what was built and what it produced.

Fintech · Content Systems · 2022–2025

The Organic Audience Engine

Opofinance

Challenge

A forex broker entering crowded markets with zero organic presence and no appetite for paid-acquisition dependency. Trading content is heavily restricted and hard to differentiate.

Approach

Built a multilingual content operation (English, Persian) with a 15-person creative team — designers, videographers, editors, AI specialists. Integrated AI video production (Veo 3, Kling, ElevenLabs) to produce cinematic financial content at a fraction of traditional cost. Structured YouTube editorial strategy around trader education; Instagram built around market insights and brand personality.

Results

0Instagram followers in 15 months
0YouTube subs in 12 months
0Sustained engagement (5× avg)
0Content pieces per month

Production time reduced by 60% while output tripled — all organic, zero paid ads for audience growth.

Real Estate · Lead Generation · 2021–2023

The $4M Campaign on a $5K Budget

PN Real Estate Istanbul

Challenge

Selling $250K+ citizenship-eligible properties in Istanbul against established developers, with almost no marketing budget and a need for genuinely qualified buyers — not browsers.

Approach

Narrowed the audience to medical professionals (doctors, nurses, treatment staff) — high income, citizenship-motivated, tight communities where referrals compound. Ran social media ads plus direct SMS/WhatsApp marketing to a curated 20K+ list. Produced all creative in-house with a 5-person team: cameramen, editors, content writers, host/talent.

Results

0Qualified leads, single campaign
0Total property value
800:1Campaign ROI
0Unit sales in Q1 (10× revenue)

Also grew the brand's social presence from launch to 20K followers and filled an investor seminar with 300+ attendees at Swissôtel Istanbul.

B2B SaaS · SEO · 2018–2020

Zero to Page One, Three Times Over

Moje Shahr

Challenge

Three SMS-marketing SaaS domains with no first-page visibility in one of Iran's most competitive keyword markets — dominated by incumbents with years of domain authority.

Approach

Full-stack SEO: technical architecture fixes, content strategy mapped to high-intent Persian keywords, and authority building. Targeted the terms buyers actually search right before purchasing: پنل پیامک (SMS Panel, 10–15K monthly searches), ارسال پیامک انبوه (Bulk SMS, 8–10K), سامانه پیام کوتاه (Short Message System, 5–8K).

Results

0Domains ranked page one
0Monthly organic visits (from 50–60K)
3×Traffic growth across portfolio

Domains: payam-resan.com · sibsms.com · behinpayam.com — all ranking page-one for their primary commercial keywords.

Fintech · Partnerships · 2025–Present

The Partner Network Flywheel

Opofinance

Challenge

Affiliate and IB partners in forex churn fast when they don't see returns. The network needed scale without the usual trade-off: more partners meaning thinner support and faster burnout.

Approach

Onboarded and managed 50+ affiliates and IB partners directly — each with an individualized marketing strategy and performance framework instead of a generic playbook. Built systemized onboarding so personal attention scales: localized campaigns, clear KPIs, regular optimization cycles.

Results

0Partners managed directly
0Partner retention
2wk → 3dOnboarding time cut

Partner-sourced revenue scaled while retention held — proof that systems, not headcount, are the multiplier.

Results you can audit

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